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Common Pitfalls to Avoid When Developing an App

09 November 2023 •

By: Maajidah Expertise

Apps have become extremely popular, as they offer a convenient and innovative way to solve real problems for end users and organisations alike. However, there are a number of pitfalls that can occur throughout the process of developing an app, which, if not avoided, can lead to missed opportunities, and in some cases, failure. Let’s take a look at some of the most common and avoidable pitfalls.

1. Partnering with the right development expert

It is essential to choose a reputable app development company, as this can make or break your app's success. Successful tech companies, like Byte Orbit, will have an indication of their products available on their website. This will allow you to assess their experience, skills, and alignment with your app development goals.

2. Develop a balanced MVP


A Minimum Viable Product (MVP) is a version of your product with just enough features to validate its core concept and gather feedback from early customers. It is important to start with an MVP because it allows you to learn quickly and make changes to your product before investing too much time and resources. Creating an MVP that is too restrictive can create difficulty when it comes to ensuring that all the relevant components are available and that the product is still relevant.

The product design phase is integral to creating a high-performing MVP. This can be seen in product design processes like the Health-e app, which was designed by the team at Byte Orbit.

3. Understand your target audience

Your audience determines the direction and success of your app, so understanding the needs of your target audience and market is crucial. Taking the time to conduct effective market research to ensure that your app meets the specific needs of your potential customers is critical.

The best way to understand the needs of your audience is to do thorough research by directly interacting with your target market. This will allow you to get firsthand information on how interacting with the product could solve a problem or create an opportunity. At Byte Orbit, we have the Test Pilot programme, which allows us to get real-time feedback directly from the people who would be using our apps.

4. Streamline user onboarding

The user onboarding process is critical for app retention. If you give users too little information, they'll be lost and confused. If you give them too much information with dense tutorials or unnecessary data requirements, they may feel overwhelmed. It's a delicate balance, but it’s worth getting right. A positive onboarding experience will allow you to provide value and build trust with your customers, therefore increasing your retention rate.

5. Prioritise user interface design (UI/UX)


The user interface and user experience (UI/UX) of your app are the face of your product. Users should be able to navigate your app easily and complete their tasks quickly and efficiently. When deciding on whether to download an app in the app store, the UI has a big influence on this decision. A good UI/UX will also help to build trust with users and make them more likely to use your app regularly.

6. Comprehensive app testing


Before launching your app, it is important to test it thoroughly. This includes testing all the features of your app and testing for security vulnerabilities and different device functionality. User testing throughout the development process is essential, as it allows you to avoid any issues to ensure that customers have a bug-free user experience.

Byte Orbit emphasises creating automated tests and extensive test suites to ensure that your product is of the highest quality. Making a good first impression is key!

7. Avoid unnecessary features

While having many features on an app may seem more attractive to customers, it is more important to start with a core set of features for your app and add new features gradually, based on user feedback. Adding unnecessary features can make your app difficult to use and can also lead to security vulnerabilities and possibly overwhelm users. The focus should be on the main feature of your app and that it has the supporting functions it requires.

8. Go cross-platform

In today's mobile world, it is important to develop your app so that it is available on both iOS and Android devices. This will give you the widest possible reach. Platforms like Flutter make it easier to develop cross-platform apps and maximise your app’s reach. You can learn more about the use of Flutter in creating cross-platform apps in Byte Orbit’s case study on their successful use of Flutter.


Building a successful app is a journey filled with opportunities for growth and innovation. Patience, persistence, and a commitment to solving real user problems should guide your way. Surround yourself with a skilled team, embrace continuous improvement, and implement effective marketing strategies to create an app that not only meets but exceeds user expectations. With these positive principles in mind, you're well on your way to app development success!

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09 November 2023
By: Maajidah

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