Craft

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Our challenge involved assessing and validating Craft’s market positioning, identifying its core value, and ensuring its alignment with the ever-evolving needs of our target customers. Key features of Craft include quoting, invoicing, payments, client management and financial oversight.

Our involvement

Desktop and mobile screens of the Craft application.

Our involvement

Conducted market research to understand pain points of freelancers, solopreneurs, entrepreneurs, contractors, business owners, and side-hustlers.
Engaged in user interviews and surveys to gather insights on their needs and preferences.
Performed a UX audit to identify improvements and ensure an intuitive user experience.
Hosted workshops with the Next176 team to gather insights and align on project goals.
Developed and refined key features such as quoting, invoicing, payments, client management, and financial oversight.
Created prototypes and conducted usability testing to ensure a seamless user experience.

Mobile screens of the Craft application.

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