PROJECT SCOPING:
Elicit project requirements from project stakeholders;
Clearly define project context deliverables and outcomes; and
Set project success metrics, risks, assumptions and any other related information necessary for the execution of the marketing.
MANAGE DISCOVERY & DESIGN PROCESS:
Facilitation of discovery workshops internally and with clients and external stakeholders;
Organise and conduct user research to establish pain points, opportunities and potential customer segments;
Analyse and synthesise user research for purposes of ideation and definition; and
Conduct industry and other research for purposes of discovery’
Analyse and synthesise industrial related research for purposes of ideation and definition;
Facilitate ideation workshops and concept evaluation;
Turn concepts into testable wireframes, user stories etc and conduct validation of concepts;
Work with UX team to prototype concepts and establish designs and to establish the overall user experience;
Work with the Media Team to establish high-level brand concepts for products and establish go-to-market strategies.
PRODUCT BUILD OVERSIGHT:
Work closely with Technical Product Owner to ensure product design as established in Discovery & Design process is carried through into the technical build;
Ensure consistency in UI/UX across the product, together with the brand concept;
PROJECT MANAGEMENT:
Correspond with the client during the product design journey;
Keep client informed of all design project activities and deliverables; and
Build relationships with clients for longevity.
ITERATIVE PRODUCT DESIGN:
Work with Customer Experience team and Technical Project Manager to ensure product road reflects the needs of the users;
Help facilitate growth by optimising all parts of the customer experience journey;
Understand our customers through analysis, research and direct interaction;
Establish product feedback strategy to guide enhancement and improvement of the product
Suggest product enhancements and improvements.
