A balanced company culture is one where all employees feel understood, respected and acknowledged according to their personal values, beliefs, customs etc. When employees are respected an important platform of trust develops. When their voices are being heard, they are more likely to communicate their needs in a professional manner, and also - be innovative and come up with new ideas.

Previously, workplace culture was unbalanced because of the rigid nature of hierarchy imposed and strict guidelines that penalised employees and created a sense of fear within the company. According to HRVoice.Org, this led to an inverse relationship to productivity.

Tips for creating a balanced company culture

  • Create your company’s story: Create your company’s narrative as a collaborative process. What’s your background, what do you stand for and what message do you want to communicate with your audience?

  • Establish a set of core beliefs: Not everyone comes from the same background, but when it comes to business, we want to work for something that we believe in and feel like we have a positive influence in the workplace. Find a set of core values that all your employees believe in, and only hire individuals that will be on board with these beliefs and fit the company culture.

  • Continued mentorship: It’s important to develop a good, trusting relationship with the company. Assigning those in leadership roles as being mentors to other employees will allow them to hone their skills and voice their concerns in a safe space.

  • Celebrate the differences: The best way to learn from each other is to listen to and understand each other’s viewpoints. Of course, we cannot all be the same, but understanding how and why we are different will allow us to empathise, consider each other’s needs and communicate on a professional level.

  • Take care of your employees: Companies that offer benefits such as flexible work hours and the ability for them to grow their skill set along with their personalities leads to a better employee morale. Some examples could include online courses offered by Udacity or additional time off for other studies, this all shows that the company is putting their employees first. Employees that are treated with care and consideration are more likely to perform better.

  • Socialise: In the end it is important for employees to get along with each other as they spend a large part of their time engaged with one another on work related things. Effectively they should become a work family. Social activities therefore becomes important in order to keep employees engaged with one another socially. Whether it is Friday afternoon drinks to discuss the week, playing Xbox or going out for Ten Pin Bowling and beer tasting; social activities form a massive part of the company’s culture and are therefore paramount.

Employees are more likely to be productive when their individuality is celebrated, their needs are being met, their voices are being listened to, and they are aligned with the company’s story. Make use of the above-mentioned tips to attend to your company’s culture and find the balance and narrative of what makes you truly unique as a brand.